In almost a decade (and half) of our existence we’ve thrived on rendering interactive Brand Experiences with an extreme focus on the Communication Objectives as per the Clients’ needs through bespoke high impact activations and events across various industries. We make it a point to help you manage each and every step in your event to ensure smooth execution of your event in the style of the most avid professional. Read on about the host of exciting events and on-ground activities that we’ve been having a lot of fun with.
Curating the world artfully
For their brand Good Knight, Godrej did a research on Dengue Awareness and came out with startling insights and facts viz, Dengue mosquito bites during the day time and not in the night. Mr Sunil Kataria (Business Head) moderated a panel discussion with relevant stake holders and announced a huge advertising campaign to propagate these findings and V4 Events was chosen to kick-start the campaign in front of the press.
A group company, Godrej Security Solutions (GSS) came up with an innovative product in the personal security space, India’s first everyday locker, ‘GOLDILOCKS’. Mr Mehernosh, Marketing Head – GSS, shared insights on the product and how it is poised to change the future of personal security. We roped in celebrity magician and mystician Ugesh Kumar Sarcar to creatively showcase the product and that how even a magician can’t break into it.
Insights India 2011 (Jaipur) & 2012 (Banglore). MACH Insights is recognized in the industry as a leading conference in the mobile calendar. Providing in-depth coverage of roaming topics, Interconnect, Mobile Messaging, and Direct Operator Billing. Site selection, hotel bookings, stage design, fabrication, energetic performance by Jimmy Felix, Aurko Band & Desert Gypsies.
Yet another offering from the one of the most respectable business houses in the country – Godrej Nupur Hair Colour in a Crème format. Press Launch event across Indore, Lucknow, Chandigarh, Jaipur and Ahmedabad. We roped in a celebrity hair stylist Tanya Naz who took the Press through the easy process of applying the all natural (chemical free) product.
Godrej sponsored Gala Dinner as a part of the Mumbai Literature Festival 2012, hosted by Mr Nadir Godrej at the Godrej Bhavan for the Literatti viz Vir Sanghvi, Rashmi Uday Singh, Farzana Contractor, Noble Laureate Sir V S Naipaul. Adi Godrej along with the family members Rati Godrej, Pirojsha Godrej, Nisaba Godrej and Tanya Dubash graced the occasion.
Product Launch of Indian Steel Corp. Ltd.'s (Ruchi Group Co.) latest offering Ultrashine XL, India's first ever 4ft. wide color coated profile sheets. The invitees were Pressmen, dealers, architects, industry influencers, et al. The product launch was executed at five star properties in the strategically important markets for the company, i.e. Jaipur, Gurgaon and Kochi.
Datsun Drive On – For their brand Datsun, Nissan wanted to come up with an activity which can help them show a lot of cars on the city roads. We conceptualized a rally wherein, we invited all Datsun car owners on a Sunday Morning and took them on a city drive covering one or two interesting places. Concluded the rally with a fun filled entertainment event at a 5 star property in Kolkata.
Phillip Capital India - The giant financial house keeps conducting a lot of conferences and seminars. GST Conference, Healthcare Conference, Groundview Conference, Kaizen India Conference etc. to name a few. We assist them in organizing these events with all finer details left to us.
Vikhroli Skin – It was a pop-up event that took place on December 14, 2013, in a 200 thousand sq. ft. warehouse at the Godrej campus in Vikhroli, Mumbai. This one-day only event had live performances, music, theatre, food, art, graffiti, videos, dance, 3D printers, racing cars, fashion, poetry, washing machine lassi and much more! About 7,000 people attended the event, creating an extraordinary experience in the city.
A 2 day event including annual board of directors meeting at a Taj property & inauguration of Bank of Rajasthan Bhawan by Ms Chanda Kochhar (MD & CEO, ICICI Bank) and Mr K V Kamath after the merger of ICICI Bank and Bank of Rajasthan. A gala dinner based on traditional Rajasthani theme was organised to welcome all the delegates.
The launch of first ICICI Academy for Skills by ICICI Foundation for Inclusive Growth to provide vocational training to the youth from the economically weaker sections to help them earn a sustainable livelihood. It was inaugurated by Ms Chanda Kochhar (MD & CEO) followed by official launch and press conference at hotel Marriott.
BOSCH Service Carnival - Three day car service camp with fun filled activities for car owners and their families. Free Oil top-up, free washing, free car checkup and car-care consultation. Permissions, setup, venue mgmt, venue constructs, branding, fabrication, pre-event posters, banners, week-long canter road show, et al.
Fabindia launched their ‘Ethnic Indian Fabric’ inspired western wear range called ‘FABELS’ in Mumbai by the way of a pop up fashion show at their flagship store located at Kala Ghoda (Mumbai). A fine wine and cheese evening followed the fashion show organised only for the Press.
Godrej Memorial Hospital completed a decade of its successful existence, in October 2014 and they wanted to celebrate the milestone with pomp and show. We turned the hospital campus glittery with all elements essential for a fun filled celebration. Eentertainment, celebrity performance, gala dinner et al were there to ensure merrymaking. With Chief Guests as Mr Jamshyd N Godrej and family, it was an extraordinary evening that the hospital staff admitted to have experienced for the first time.
A Golf tournament under the aegis of the Rambagh Golf Club, Jaipur in fond memory of late Shri Shashi Kuchhal (an avid Golfer and one of the oldest members of the Club). Over 150 participants took part in the competition. ‘Diya Kumari – the Princess of Jaipur’ and ‘Mrs Jyoti Khandelwal – Mayor of Jaipur graced the occasion as Chief Guest and Guest of Honor respectively.
‘Nissan Fest’ – a customer engagement activity – was organised at all the major dealerships across the country at 29 locations in Rajasthan, Maharashtra, Karnataka, Andhra Pradesh, Rajasthan, West Bengal, Gujarat and UP. Customer engagement happened with the help of a game host, tattoo artists, mascots, bouncies, RC Cars, Karaoke, PlayStation, etc. All dealers sold more than 10-15 ‘additional’ cars during the respective weekends.
A 35-day long BTL promotion in tier III & IV towns of Rajasthan (Feb 2015) and Kerala (April 2015). In a bid to promote their latest offering Ultrashine XL, India's first ever 4ft. wide color coated profile sheets, we creatively showcased the product usage in the shape of a hut roof on the canter. The promotion was received well among the target audience.
‘Bad Boys of Dance’ Performance - As an effort to engage Indian Youth with the US Culture, the Bad Boys of Dance India tour’s Jaipur leg was taken care of by V4 Events . Leaflet distribution and Poster implementation was done for a week at prominent youth hangouts. Pass Distribution, Mall Activation, Venue Management and Media reception were the major responsibilities of team V4.
Corporate office of ICICI Bank, Rajasthan was named as 'Bank of Rajasthan Bhawan' and V4 was given a task to create a museum for all the banking antiques collected from all the branches of erstwhile Bank of Rajasthan after the merger with ICICI Bank. It was inaugurated & appreciated by Mr K V Kamath (Chairman) & Ms Chanda Kochhar (MD & CEO).
PO Convocation - The Probationary Officer programme evolved from the visionary direction provided by the leaders of ICICI Bank and Manipal Global Education. This convocation ceremony was to celebrate the culmination of dreams - the graduation of the twelfth to the fifteenth batch of the Probationary Officer Program.
Eriday – Annual Award Night Function of the Ericsson Family to felicitate all the star performers. Gala Dinner at a five star Property along with family entertainment, Celebrity Performance, et al. A fun-filled evening with all elements of a great event.
Re-union of the IIM-A batch of Mr K V Kamath (then CMD of ICICI Bank) hosted by the Bank. Royal Rajasthani themed cocktail dinner with torch bearers, Horses, spears, shields, bows, et al. at Hotel Bal Samand Lake Palace, Jodhpur. Maharaja of Jodhpur, His Excellency Shri Gaj Singh ji being the Guest of Honor, it was a prestigious event for us.
Powai Yogafest 2015 – On the occasion of the 1st ‘International day of Yoga’ on the 21st June 2015, a few good Samaritans residing in the high street location, Powai (Mumbai) got together with Shammi’s Yogalaya (headed by celebrity Yoga instructor – Ms Shammi Gupta) and organized a day full of health, wellness and Yoga. The fest was received very well by around 1500 people (of all ages) who benefitted out of the event. V4 Events was given the mandate of designing and executing the whole event.
ICICI Lombard - Winners Night. An annual award night to celebrate the triumph of all the sales performers of east India region. Folk artist performances, hotel bookings, stage setup, et al.